Mobil 1 Attack of the Enemies

During the Halloween season we introduced our Mobil 1™ Walmart shoppers to the dangers lurking under the hood. Sludge, deposits, wear, oxidation and heat, the 5 enemies of the engine are factors Mobil 1 defends your engine from. We created a mobile game and an in-store AR experience to bring these 5 factors to our shoppers attention and give them the ultimate weapon to defeat them with, Mobil 1™