Super Bowl Crunchtime

We were tasked by Frito-Lay to build a campaign for Super Bowl LIV in Miami. The super bowl is one of the biggest snacking occasions of the year with chip sales spiking the closer it is to game time. With this in mind we created the LIV For Crunchtime campaign. Our team led the campaign creation and development, setting the stage for TVC as well as executing the Miami on-site OOH and creative.