X World Wallet Leagues Cup

Netspend tasked us with launching a campaign for their multi-currency digital wallet, X World Wallet, during the 2023 Leagues Cup.

Leagues Cup brings together fans from all over North America and beyond, and even though they'll all cheer on the same game, they'll call it something different. We brought soccer and futbol fans together by announcing the X World Wallet Sweeps in a language everybody can understand — a digital campaign entirely in Spanglish.

We created our campaign idea, video content, social posts, and influencer content and went live in under a week!