Shiner Light Blonde
Shiner wanted to rebrand Shiner Light Blonde to reach their growing younger market and be known as the official light beer of Texas. We began by revamping the packaging design to feel more modern yet maintain its heritage. We then created and launched a campaign showing how Texas does everything bigger and better, even light beer.
Rebrand
Shiner asked us to rebrand Shiner Light Blonde in a way to feel more Texan, modern, and to emphasize that it is a light session-able beer.
We first approached the main lockup, with a bold modern look that emphasized “Light”. From there we took a new spin on the existing blue stripe, bringing a more modern and energized look.
