Tostitos Five Ways to Cinco
Cinco De Mayo celebrations were at an all time low, so we enlisted the help of an action-packed hype man, Danny Trejo to bring the fiesta with Tostitos like never before. We invited our fans to “Open Mas Fiestas” for Cinco de Mayo, with “5 Ways to Cinco” and get the party started. To kick things off we created an explosive 30 second spot playing up Danny’s classic on-screen persona as he pitches a suspiciously crispy action role tied to the 5 Ways.
We teased the campaign and LTO Margarita flavor release on social and digital with fun 6 second content of Danny Trejo as our action trailer hero.
As part of the campaign we created a custom illustrated Danny Trejo X Tostitos inspired deck of Lotería cards. I works on concept and illustrating the deck and we made it available on our campaign site for download and purchase.
