Tall ‘Tail Seltzers

With new seltzers emerging daily, Shiner needed a way to stand out with their own rendition in the seltzer space. Shiner Tall ‘Tails is a Texas cocktail-inspired hard seltzer with a story to match each Texas born flavor. We created the brand from scratch; from naming, packaging, flavors and stories. We then brought the brand to life through animated stories and social.