During the holidays motor oil often takes a back seat on the shopping list to gifts and holiday related items. As the official motor oil of the NBA we had a plan to bump Mobil 1 to the top of the list by partnering with a holiday MVP, NBA 2K. We gave consumers the ultimate defense for their engine and on the digital court with a My-Player Defensive boost for NBA 2K21 when you buy Mobil 1. We also integrated with the game bringing in Mobil 1 sponsored events, featured Mobil 1 blocks of the game, and a live stream on Twitch with Anthony Davis.